Specially formulated for grey, white and light blonde hair, this neutralizing shampoo corrects yellowing and unwanted brassy tones to maintain the hair's cooler undertones and prolong its color life.
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Showcase the beauty of grey, white or light blonde hair with our number one colour clarifying purple shampoo. The neutralising system, enriched with magnesium and anti-yellowing agents, counteracts unwanted brassy tones.
When hair is lightened or turns grey, its natural warm tones become visible and often throw unwanted yellow tones. The deep purple shampoo helps to neutralise these tones maintaining your blonde or white colour.
Formula helps deliver toning results while nourishing and protecting the hair fibre, giving a boost of shine.
Apply shampoo evenly to damp hair, foam and wash thoroughly. If necessary, repeat.
Gently cleanses and strengthens the hair. It emphasizes the beauty of the clarified and gray hair. Prevents the appearance of unwanted yellowish and copper hues. Softens the hair and gives them an expressive shine.