Face cleansing might seem super simple on the surface, but it can be more involved than you may think. The skin of our face is thinner than that on our bodies, leading it to more visibly show signs of aging and any kind of irritation. That’s why it’s important to achieve a daily clean without over-doing it, which can lead your complexion to look angry and red--something to avoid!

Keep reading to learn the ABCs of cleansing and makeup removal to reveal a squeaky-clean complexion and healthy skin!

1. Start by removing makeup, oils, and dirt.

After a long day, removing makeup and other residues that can collect throughout your daily activities can help your skin breathe easier and better absorb the benefits of your cleanser. For an extra-gentle makeup-removing action, we recommend starting off with a micellar water or cleansing balm.

Some of our picks:

2. Opt for a gentle, soap-free cleanser.

Not all cleansers are created equal, and especially for sensitive and dry skin types, some soaps can be harsh on the skin, leading it to dry out and become irritated. Avoid this by using a formula for your skin type free of harsh ingredients.

Some of our face wash picks:

3. Use lukewarm water whenever you are cleansing your face.

Another factor that can lead to skin discomfort is the temperature of the water you’re washing your face with. Water that’s too hot can also dry out the skin and lead to greater symptoms, specifically for those with skin conditions like eczema or rosacea. Stick to tepid, lukewarm water whenever washing your face.

4. Don't wash your face too often.

It may be tempting to wash your face at any minor inconvenience, especially if you suffer from oily skin or acne. However, over-washing actually can lead to worsening of your skin issues due to the constant disruption of the skin’s balance and stripping the skin of its natural moisturizing factors. Optimally, it’s best to stick to a maximum of two washes per day, once in the morning, and once before bed.

5. Avoid over-exfoliating.

Masks, peels and scrubs can be a great way to achieve a deeper clean and remove dead skin to help the rest of your skincare routine’s efficacy. However, these formulas are not made for frequent use, whether they contain a physical exfoliant like scrubbing beads, or a chemical one like exfoliating acids. Too much exfoliation can also lead to irritation, dryness and discomfort, so it’s best to exfoliate only twice a week.

Some of our exfoliating picks:

6. Follow up with an appropriate moisturizing routine for your skin type.

Whether you have sensitive skin, oily or combination skin, dry skin, or anywhere in between, maintaining proper moisture levels is essential in keeping a healthy complexion. Look for serums and creams that are appropriate for your skin type, and don’t skip the SPF when you’re heading out for the day!

Some of our moisturizing picks:

Dealing with dried-out, irritated skin or flare-ups can be tough, but by following these facial cleansing tips, you'll surely be able to remove your makeup and keep your skin healthy like a pro!